Meanwhile, old heads abstained from hurling insults because, well, how many acts from the “Golden Era” can really out-rap Kendrick? and Egyptian hieroglyphics captivated an audience in search of something fresh and otherworldly. Cole-produced single, an immediate segue for fans of the Fayetteville MC. The newly selected XXL Freshman turned heads with his J. It was the year in which a concept called HiiiPower came to be, its three-finger hand symbol appearing both on blogs and in the Facebook photo galleries of teens with increased frequency.
The final domino to fall in fact arrived 10 months later, in July of 2011, when Section.80 solidified Kendrick as the new school champion of the West Coast. What’s most remarkable about this release is that it was really just practice, the last warm-up in a long line of street tapes. Although his initial work remained obscure as successive waves of new fans found King Kendrick, natural selection saw the best of those stepping stones enjoy rediscovery.
The freebie offering currently sits just shy of one million Datpiff downloads, a sizable number that indicates both the punch the project packed and its self-benefitting aftermath. Save for small circles of rap heads in southern California (ahead of the curve by proximity), most early fans were first introduced to Kendrick Lamar through 2010’s O(verly) D(edicated), a glimpse of what the Compton artist would become.
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